Viaccess’ value proposition for pay DTT operators
For an operator wishing to launch a new DTT service, Viaccess can help secure a short time to market thanks to:
Viaccess conditional access & DRM solutions fully support all Pay-TV commercial options, including prepaid, subscription, etc, and empower broadcasters to differentiate themselves by providing their customers with the latest generation of services such as on demand viewing – whether push VOD or hybrid VOD, HDTV and PVR features.
To extend their reach, the broadcasters will be able to leverage on Viaccess’ multi-network (DTT & IP), multi device (PC, Mobile, portable video players, etc…) and home networking solutions.
Viaccess’ state of the art broadcast grade security is ensured through its latest smart card generation, the ‘PC5’ card, with its proactive security features such as advanced card sharing behavioural analysis & sanctioning, and by Viaccess’ STB security features including:
In addition to this technology, Viaccess offers a unique 360° security approach that keeps operators at the forefront of anti-piracy:
In addition, Viaccess provides its customers with a comprehensive range of customer support services covering assistance, maintenance, training and consultancy, including first class service such as 24/7 technical support and a dedicated account manager.
The digital terrestrial market
The increased spectrum capacity provided by the digitization of analogue terrestrial broadcasting networks has resulted in an increased number of free to air TV channels as well as pay television services that up to now were unavailable or nearly non-existent on the analogue terrestrial networks: premium channels, video on demand, high definition TV, mobile TV, etc…
Pay Digital Terrestrial Television (DTT) is currently the most dynamic segment in the television landscape. It brings business opportunities for new actors and is an attractive way for free channels to diversify. Turning to pay-TV business models ensures stable income, which at least partly compensates for fluctuations in advertising turnover and hence reduces the dependence on such revenues.
According to Informa Telecoms & Media, Pay DTT in western Europe will increase steadily. End of 2011 there were 7.1 million pay DTT homes across the continent and that will increase to 11.8 million by end-2016.
However pay DTT operators must face the arrival of new TV platforms such as IPTV and the competitive pressure of existing satellite and cable operators. This means that a quick time to market and a range of differentiating services are key to their success. The launch of HD, PVR and VOD services will be decisive for their long term competitiveness.
Viaccess’ commitment is to support its DTT clients with their challenges and guide them to leverage new technological opportunities. With more than 80+ broadcast operator clients, Viaccess has developed a deep knowledge of their needs and a solid expertise in protecting their premium content and revenues. Its solutions serve operators from those seeking to launch a new TV service, to those seeking to grow their existing business by extending to more advanced services such as time-shifted or place shifted viewing.