The Hybrid Market for Broadcasters
With the growth in on demand pay-TV expected to exceed 12 b€ in revenues by 2015 (Source Informa), on demand services have become an essential ingredient for Broadcasters’ Pay-TV service offers. This has in turn led to the growth in demand for Hybrid services: IP for VOD and DVB Broadcast for Live TV.
According to ABI Research,, the global market for hybrid set-top boxes continues to grow with a 9% CAGR (Compound Annual Growth Rate between 2011 and 2016), to reach 150 million hybrid set-top-boxes shipped worldwide in 2016
Broadcaster needs
Broadcasters are seeking to provide loyalty and ARPU boosting on-demand services such as VOD and Catch-up TV services to compete effectively against other pay-TV operators.
In order to avoid heavy investments in bandwidth and infrastructure, broadcasters are keen to provide these on demand services over unmanaged IP networks such as the open Internet.
As piracy is a fact of life in the broadcast environment, a state of the art security solution is required by broadcasters in order to gain access to and to protect premium content.
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