Viaccess

On-demand content: the revolution led by the connected generation

The digital era has opened the door for content-on-demand. More than just hype, it is fast establishing itself as one of the leading trends for the connected generation.

Whether, we are talking about video-on-demand, catch-up TV, live unicasted TV,  individual music downloads or subscription services, the content needs to be protected with DRM technologies adapted to the device (PC, tablets, smartphones, mobile phone).

Viaccess' solution: A Multi-standard DRM solution addressing PC, tablets, smartphones, phones and connected TVs.

Purple-DRM™ is a multi-standard platform allowing the deployment of Microsoft Playready, Microsoft WMRM10, WMRM9, OMA DRM 2.0 and OMA DRM 1.0 technologies.

This multi-standard approach gives full control to a service provider to mix DRM technologies according to the individual requirements of specific devices and content owners.

Typically, Microsoft DRM (WMRM10 and playready) is embedded in connected TVs, in PC through Silverlight or Windows Media Player and could be download on smartphone and android (Purple-Safe™ is Viaccess DRM agent based on playready addressing this need). 

It is approved by the movie studios and the music companies for all types of services and it  is becoming a defacto standard for those services.

OMA DRM 1.0 is embedded in most of the mobile phones and is endorsed by music companies for mobile phone music and ringtones download. However, such a solution is not approved by movie studios for premium content or subscription music services

OMA DRM 2.0 is embedded in the latest mobile phones. It is approved by the music industry for subscription services and it is approved by movie studios for premium content.

Purple-DRM can be operated in parallel with Viaccess CAS/DRM that protects Video content for STB (DTH / DTT / Cable / OTT)

Purple DRM™ ’s benefits

• A proven solution: Purple-DRM™ is used by millions of consumers around the world. It was the first OMA DRM2.0 service to be launched commercially. The service has been successfully active since 2005.
• A low total cost of ownership for optimal monetisation: Purple-DRM™ grows with your business. Low upfront investment: the service platform scales up as your customer count- and buy-rate take off.
• Reduced lead time to roll-out: Through numerous deployments made in the last three years, Viaccess has fine tuned its process to enable it to launch its services within a very short lead time.
• Secure deployment: Through a decade of experience in supplying more than 80 broadcasters worldwide with reliable DRM products and services for on-demand content distribution, Viaccess has gained full acceptance from content owners for secure premium content delivery.