IPTV is a dynamic and fast growing market. According to MRG, the number of total global IPTV subscribers will grow from 20 million to 89 million subscribers in 2012.
Europe continues to move forward deploying cutting-edge IPTV services such as web TV, catch-up TV, and hybrid TV services.
In Asia, India, Latin America and other emerging countries, IPTV services are being launched. In the US, incumbent telecom operators are also starting to deploy such services.
IPTV operator needs
Fast time-to-market is a determining factor for telecom operators entering this competitive environment. As a result, they are searching for pre-integrated, quick to deploy IPTV solutions to enable a rich set of advanced functions that can be implemented across a wide range of set-top boxes (STBs).
Open architecture is also key when selecting an IPTV service platform. Telecom operators and their preferred system integrators request enhanced flexibility and control over design and installation when integrating a complete IPTV solution.
Telecom operators also expect telco-grade solutions to ensure the best quality of service (QOS) and quality of experience (QOE) while at the same time, minimising the risks.